Case studies
Case studies are a great learning tool and a major part of the College of Communication's PRAD curriculum. I had the opportunity to work on many case studies during my program. The cases cover areas like corporate social responsibility, corporate communication, crisis communication and communication law and ethics. Here are some of the case studies that I completed in collaboration with other team members.
CORPORATE communication
"Corporate Governance and the Parable of the EpiPen" is a case study that examines the important role that corporate governance plays as companies try to build trust and credibility and ensure fairness to all their stakeholders. A final project submitted for my Corporate Communications class, it takes a look at the crisis faced by Mylan after it continuously increased the price of its life-saving EpiPen and the remuneration of its CEO. The situation led to public outcry and a congressional hearing in September 2016. The study poses questions about the role of the CCO in corporations. It focuses attention on what corporate communication professionals could do to help the C-Suite to better align corporate decisions with avowed corporate governance and ethical principles. Read more or click image to view...
ethical audit
"Coca Cola and the undisclosed funding of the Global Energy Network" is an ethical audit of the Coca Cola company from the perspective of the controversy it faced due to its conduct of obesity research and its approach to corporate advocacy. A project for my Communication Law and Ethics class, the study takes a look at the quality of the company's response to the crisis using image restoration techniques. The study evaluates the company's conduct of its research and advocacy through GEBN by applying the ethical baselines of advocacy (Fitzpatrick, 2006). It also tried to find out, by using the modified Potter Box (Watley, 2014), whether the company lived up to its prima facie duties to all its stakeholders while resolving its challenges. Read more or click image to view...
